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The role of small countries in media competition in Europe

Siegert, Gabriele - In: Media economics in Europe, (pp. 191-210). 2006

Persistent link: https://www.econbiz.de/10003379476

Self promotion : pole position in media brand management

Siegert, Gabriele - In: Media brands and branding, (pp. 11-26). 2008

Persistent link: https://www.econbiz.de/10003744919

Handbook of media branding

Siegert, Gabriele (ed.); Förster, Kati (ed.); … - 2015

Persistent link: https://www.econbiz.de/10014010443

Handbook of media branding

Siegert, Gabriele (ed.); Förster, Kati (ed.); … - 2015

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research....

Persistent link: https://www.econbiz.de/10014415906

Brand identity-driven decision making by journalists and media managers : the MBAC model as a theoretical framework

Siegert, Gabriele; Gerth, Matthias A.; Rademacher, Patrick - In: JMM : the international journal on media management 13 (2011) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10009127897

The relationship of competition and financial commitment revisited : a fuzzy set qualitative comparative analysis in European newspaper markets

Russi, Loris; Siegert, Gabriele; Gerth, Matthias A.; … - In: The journal of media economics 27 (2014) 2, pp. 60-78

Persistent link: https://www.econbiz.de/10010510525

Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

Persistent link: https://www.econbiz.de/10011435593

Identifying paths to audience success of media products : the media decision-makers’ perspective

Verhoeven, Marcel; Rimscha, M. Bjørn von; Krebs, Isabelle - In: JMM : the international journal on media management 20 (2018) 1, pp. 51-77

Persistent link: https://www.econbiz.de/10011917626

Research on the motion picture industry : state of the art and new directions off the beaten track away from theatrical release

Kumb, Florian; Kunz, Reinhard E.; Siegert, Gabriele - In: Journal of economic surveys 31 (2017) 2, pp. 577-601

Persistent link: https://www.econbiz.de/10011757783

Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market

Krebs, Isabelle; Bachmann, Philipp; Siegert, Gabriele; … - In: Journal of media business studies 18 (2021) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10012440225