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Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm

Fraj, Elena; Martínez Salinas, Eva; Matute, Jorge - In: The journal of business & industrial marketing 28 (2013) 5, pp. 396-410

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Methodological issues in cross-cultural research : an overview and recommendation

Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234

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Modeling the brand extensions' influence on brand image

Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60

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The relevance of the environmental factor in corporate strategies : an application to the consumer goods industry

Gil, Rafael Bravo; Andrés, Elena Fraj; Martínez … - In: The journal of applied business research 23 (2007) 1, pp. 79-94

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Factors affecting corporate environmental strategy in Spanish industrial firms

Fraj-Andrés, Elena; Martínez-Salinas, Eva; … - In: Business strategy and the environment 18 (2009) 8, pp. 500-514

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Identification of the profiles of women who take holiday decisions

Barlés-Arizón, Maria José; Fraj-Andrés, Elena; … - In: Tourism review : the official journal of the AIEST 65 (2010) 1, pp. 4-17

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Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms

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The relevance of the environmental factor in corporate strategies : an application to the consumer goods industry

Gil, Rafael Bravo; Andrés, Elena Fraj; Martínez … - In: The journal of applied business research 23 (2007) 1, pp. 79-94

Persistent link: https://www.econbiz.de/10009881428

Impact of human resources on supply chain management and performance

Gómez-Cedeño, Milena; Castán-Farrero, José María; … - In: Industrial Management & Data Systems 115 (2015) 1, pp. 129-157

Purpose – The purpose of this paper is to demonstrate that human resource management (HRM) has an impact on supply chain management (SCM), which in turn has a significant impact on customer satisfaction (CS) and organisational performance (OP), playing a mediating role in the relationship...

Persistent link: https://www.econbiz.de/10014826063