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Brand forgiveness : how close brand relationships influence forgiveness

Donovan, Leigh Anne Novak; Priester, Joseph R.; … - In: Consumer-brand relationships : theory and practice, (pp. 184-203). 2012

Persistent link: https://www.econbiz.de/10009739818

Research directions on strong brand relationships

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009

Persistent link: https://www.econbiz.de/10003915641

Handbook of brand relationships

MacInnis, Deborah J. (ed.); Park, C. Whan (contributor); … - 2009

Persistent link: https://www.econbiz.de/10013530657

Brand Attachment and Brand Attitude Strength : Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R.; … - 2012

Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define...

Persistent link: https://www.econbiz.de/10014045273