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Advertising effects
24
Werbewirkung
24
Advertising
23
Consumer behaviour
22
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21
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18
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Wilbur, Kenneth C.
63
Joo, Mingyu
11
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10
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9
Rennhoff, Adam D.
7
Liaukonyte, Jura
6
Silva-Risso, Jorge M.
5
Du, Rex Yuxing
4
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4
Jerath, Kinshuk
4
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4
Narayanan, Sridhar
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Shin, Jiwoong
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Handbook of media economics ; Volume 1A
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ECONIS (ZBW)
62
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A two-sided, empirical model of television advertising and viewing markets
Wilbur, Kenneth C.
- In:
Marketing science
27
(
2008
)
3
,
pp. 356-378
Persistent link: https://www.econbiz.de/10003736527
Saved in:
2
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10015175150
Saved in:
3
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
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4
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
5
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
6
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
7
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
8
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
10
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
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