Analysing sociolinguistic change through a radio ad corpus -- Language variety as a variable: The case of Irish English -- Language ideology and sociolinguistic change -- Examining language ideology in analysing sociolinguistic change: frameworks and theories -- Designing, building and using a...

Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals --...