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Huber, Joel - In: Journal of marketing research : JMR 45 (2008) 3, pp. 257-260

Persistent link: https://www.econbiz.de/10003724256

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Wedel, Michel; Kamakura, Wagner A.; Arora, Neeraj; … - 1999

We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...

Persistent link: https://www.econbiz.de/10009477259

Interbrand variant overlap : impact on brand preference and portfolio profit

Aribarg, Anocha; Arora, Neeraj - In: Marketing science 27 (2008) 3, pp. 474-491

Persistent link: https://www.econbiz.de/10003736802

Brand portfolio promotions

Aribarg, Anocha; Arora, Neeraj - In: Journal of marketing research : JMR 45 (2008) 4, pp. 391-402

Persistent link: https://www.econbiz.de/10003756177

Putting one-to-one marketing to work : personalization, customization, and choice

Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321

Persistent link: https://www.econbiz.de/10003774342

AI-human hybrids for marketing research : leveraging large language models (LLMs) as collaborators

Arora, Neeraj; Chakraborty, Ishita; Nishimura, Yohei - In: Journal of marketing 89 (2025) 2, pp. 43-70

Persistent link: https://www.econbiz.de/10015374185

The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies

Kopalle, Praveen K.; Kannan, P. K.; Boldt, Lin Bao; … - In: Journal of retailing 88 (2012) 1, pp. 102-114

Persistent link: https://www.econbiz.de/10009513156

Promoting brands across categories with a social cause : implementing effective embedded premium programs

Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-60

Persistent link: https://www.econbiz.de/10008702762

Predicting joint choice using individual data

Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young - In: Marketing science 29 (2010) 1, pp. 139-157

Persistent link: https://www.econbiz.de/10003973188

Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective

Henderson, Ty; Arora, Neeraj - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10003982231