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Predicting the on-study relapse rate for multiple sclerosis patients in clinical trials

Held, U.; Heigenhauser, Ludwig; Chang, C.; Kappos, Ludwig; … - 2005

Persistent link: https://www.econbiz.de/10010266245

An Economy-wide Analysis of Impacts of WTO Tiered Formula for Tariff Reduction on Taiwan

Hsu, Shih-Hsun; Chang, C.; Li, S.; Chen, Y. - 2006

In this study we use Taiwan as a case study to provide an economy-wide analysis of impacts on Taiwan of WTO tariff reduction schemes with different combinations of thresholds and reduction rates. The model we utilized in this study is Taiwan General Equilibrium Model with a WTO module...

Persistent link: https://www.econbiz.de/10009442492

Effects of the number of advertised brands in a choice set: A metacognitive process

Chang, Chingching; Chang, Wei‐Shan; Yu, Wan‐Yun - In: Psychology & Marketing 36 (2019) 5, pp. 502-519

Persistent link: https://www.econbiz.de/10012083973

Predicting the on-study relapse rate for multiple sclerosis patients in clinical trials

Held, U.; Heigenhauser, Ludwig; Chang, C.; Kappos, Ludwig; … - 2005

Persistent link: https://www.econbiz.de/10002754493

Making unique choices or being like others : how priming self-concepts influences advertising effectiveness

Chang, Chingching - In: Psychology & marketing 27 (2010) 4, pp. 399-415

Persistent link: https://www.econbiz.de/10003963759

Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US

Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472

Persistent link: https://www.econbiz.de/10008649360

Repetition variation strategies for narrative advertising

Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65

Persistent link: https://www.econbiz.de/10003892009

Feeling ambivalent about going green : implications for green advertising processing

Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31

Persistent link: https://www.econbiz.de/10009491980

The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators

Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58

Persistent link: https://www.econbiz.de/10009302701

The effect of the number of product subcategories on perceived variety and shopping experience in an online store

Chang, Chingching - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 159-168

Persistent link: https://www.econbiz.de/10009259481