Similar Search Results

Marketing performance measurement and firm performance : Evidence from the European high‐technology sector

O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark - In: European Journal of Marketing 43 (2009) 5/6, pp. 843-862

Purpose – The research aims to test whether the ability to measure marketing performance affects the actual performance of firms, in the context of the European high‐tech sector. It also aims to test whether performance‐reporting frequency and size of marketing budget mediate the...

Persistent link: https://www.econbiz.de/10014722582

Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success

O'Sullivan, Don; Abela, Andrew V. - In: GfK marketing intelligence review 2 (2010) 2, pp. 42-49

Persistent link: https://www.econbiz.de/10009893812

Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success

O'Sullivan, Don; Abela, Andrew V. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 42-49

Persistent link: https://www.econbiz.de/10008697204

Marketing performance measurement and firm performance : evidence from the European high-technology sector

O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 843-862

Persistent link: https://www.econbiz.de/10009525826

Marketing performance measurement ability and firm performance

O'Sullivan, Don; Abela, Andrew V. - In: Journal of marketing 71 (2007) 2, pp. 79-93

Persistent link: https://www.econbiz.de/10003557060

Advanced presentations by design : creating communication that drives action

Abela, Andrew V. - 2008

Persistent link: https://www.econbiz.de/10004923442

Appealing to the imagination : effective and ethical marketing of religion

Abela, Andrew V. - In: Journal of business research : JBR 67 (2014) 2, pp. 50-58

Persistent link: https://www.econbiz.de/10010237682

Marketing and consumerism : A response to O'Shaughnessy and O'Shaughnessy

Abela, Andrew V. - In: European Journal of Marketing 40 (2006) 1/2, pp. 5-16

Purpose – This paper aims to examine O'Shaughnessy and O'Shaughnessy's response to accusations about marketing's detrimental impact on society. Design/methodology/approach – A review of the empirical research on consumerism and materialism to date. Findings – Indicates that consumerism is...

Persistent link: https://www.econbiz.de/10014722297

Marketing with integrity : ethics and the service-dominant logic for marketing

Abela, Andrew V.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10003679870

Avoiding the separation thesis while maintaining a positive/normative distinction

Abela, Andrew V.; Shea, Ryan - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10011372684