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Purpose – The purpose of this paper is to examine the impact of self-congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10009458956
Purpose – The purpose of this paper is to examine the impact of self‐congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014722460
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Persistent link: https://www.econbiz.de/10009458946
Purpose – The key objective of this research is to test how two trust dimensions (cognition-based trust and affect-based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales experience, and the marketing manager's relative level of...
Persistent link: https://www.econbiz.de/10009458957
Relationships between Marketing Managers and Sales Managers are amongst the most important working relationships within modern firms, though to date, these have received little attention in the literature. Our study adds to knowledge of this working relationship by examining the effects of Sales...
Persistent link: https://www.econbiz.de/10009458958
Purpose – The purpose of this paper is to develop and test a model of the factors that explain the level of interpersonal conflict between marketing managers and sales managers. The paper aims to establish the overall level of interpersonal conflict in the full sample and in the two sampled...
Persistent link: https://www.econbiz.de/10014722293
Purpose – The key objective of this research is to test how two trust dimensions (cognition‐based trust and affect‐based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales experience, and the marketing manager's relative...
Persistent link: https://www.econbiz.de/10014722438
Purpose – The purpose of this paper is to develop and test a structural model of the factors that explain the level of perceived relationship effectiveness between marketing managers and sales managers. Design/methodology/approach – The model integrates trust‐based and...
Persistent link: https://www.econbiz.de/10014842820
Persistent link: https://www.econbiz.de/10003555956
Persistent link: https://www.econbiz.de/10003870676