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Facilitating knowledge transfer during SOX-mandated audit partner rotation

Sanders, Christina Butler; Steward, Michelle D.; … - In: Business horizons 52 (2009) 6, pp. 573-582

Persistent link: https://www.econbiz.de/10003905843

The ownership effect in consumer responses to brand line stretches

Kirmani, Amna; Sood, Sanjay; Bridges, Sheri - 1997

Persistent link: https://www.econbiz.de/10004362768

The ownership effect in consumer responses to brand line stretches

Kirmani, Amna; Sood, Sanjay; Bridges, Sheri - 1997

Persistent link: https://www.econbiz.de/10000983161

Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links

Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - 2010

Persistent link: https://www.econbiz.de/10003924426

Role identity and attributions of high‐performing salespeople

Steward, Michelle D.; Hutt, Michael D.; Walker, Beth A.; … - In: Journal of Business & Industrial Marketing 24 (2009) 7, pp. 463-473

Purpose – This paper aims to propose and test an exploratory model, illustrating performance differences based on underlying role identities and attributions of salespeople in business markets. Design/methodology/approach – The sample consists of 60 salespeople from a Fortune 100 high...

Persistent link: https://www.econbiz.de/10014842978

The influence of different types of cues-to-action on vaccination behavior : an exploratory study

Morgan, Felicia N.; McCabe, Deborah Brown; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208

Persistent link: https://www.econbiz.de/10009884942

A comprehensive analysis of marketing journal rankings

Steward, Michelle D.; Lewis, Bruce R. - In: Journal of marketing education : JME 32 (2010) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10003957576

Exploring supply managers' intrapreneurial ability and relationship quality

Steward, Michelle D.; Wu, Zhaohui; Hartley, Janet L. - In: Journal of business-to-business marketing 17 (2010) 2, pp. 127-148

Persistent link: https://www.econbiz.de/10003991859

Using the Madeline Hunter Direct Instruction Model to improve outcomes assessments in marketing programs

Steward, Michelle D.; Martin, Gregory S.; Burns, Alvin C.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 128-139

Persistent link: https://www.econbiz.de/10003997703

Wearing many hats : supply managers' behavioral complexity and its impact on supplier relationships

Wu, Zhaohui; Steward, Michelle D.; Hartley, Janet L. - In: Journal of business research : JBR 63 (2010) 8, pp. 817-823

Persistent link: https://www.econbiz.de/10009238393