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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres

Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268

Persistent link: https://www.econbiz.de/10003900750

Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations

Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713

Persistent link: https://www.econbiz.de/10003867767

Visual product aesthetics : A hierarchical analysis of its trait and value antecedents and its behavioral consequences

Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European Journal of Marketing 44 (2010) 11/12, pp. 1744-1762

Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...

Persistent link: https://www.econbiz.de/10014722698

Component Procurement for an Assembly Supply Chain with Random Capacities and Random Demand

Cao, Xinyan; Fang, Xiang - In: Decision Sciences 50 (2019) 6, pp. 1259-1280

Persistent link: https://www.econbiz.de/10012193144

Optimal contract design for a national brand manufacturer under store brand private information

Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854

Persistent link: https://www.econbiz.de/10014383495

Multiple brand alliances : a portofolio diversification perspective

Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33

Persistent link: https://www.econbiz.de/10003963595

A model for partial product complementarity and strategic production decisions under demand uncertainty

Fang, Xiang; Wang, Yunzeng - In: Production and operations management : an international … 19 (2010) 3, pp. 322-342

Persistent link: https://www.econbiz.de/10003981441

Building brands through brand alliances : combining warranty information with a brand ally

Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160

Persistent link: https://www.econbiz.de/10009745805

Supply chains in the presence of store brands

Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403

Persistent link: https://www.econbiz.de/10009683059

How does a brand ally affect consumer evaluations of a focal brand?

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940

Persistent link: https://www.econbiz.de/10009691215

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