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Real-Time Evaluation of E-mail...
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Real-time evaluation of e-mail campaign performance
Bonfrer, Andre
;
Drèze, Xavier
- In:
Marketing science
28
(
2009
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003843298
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2
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
Saved in:
3
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
4
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
5
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
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6
Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André
;
Chintagunta, Pradeep K.
- In:
Review of industrial organization : RIO
24
(
2004
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
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7
Conceptualising and measuring consumer perceptions of brand wastefulness
Gain, Alexandria M.
;
Coote, Leonard V.
;
Bonfrer, Andre
- In:
The journal of brand management : an international journal
31
(
2024
)
6
,
pp. 557-575
Persistent link: https://www.econbiz.de/10015192459
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8
The effect of negative word-of-mouth in social networks
Bonfrer, Andre
- In:
The connected customer : the changing nature of …
,
(pp. 307-336)
.
2010
Persistent link: https://www.econbiz.de/10003951900
Saved in:
9
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael
;
Bonfrer, Andre
- In:
Marketing science
30
(
2011
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
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10
The impact of brand quality on shareholder wealth
Bharadwaj, Sundar G.
;
Tuli, Kapil R.
;
Bonfrer, Andre
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009297016
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