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Mäenpää, Katariina; Kale, Sudhir H.; Kuusela, Hannu; … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 266-276

Persistent link: https://www.econbiz.de/10003729833

More hedonic versus less hedonic consumption behaviour in advanced internet bank services

Mäenpää, Katariina; Kanto, Antti; Kuusela, Hannu; … - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 4-16

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Cross-cultural study of channel relationship factors : antecedents of satisfaction in a retail setting ; a commentary essay

Kale, Sudhir H. - In: Journal of business research : JBR 63 (2010) 4, pp. 439-441

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Grouping Euroconsumers : a culture-based clustering approach

Kale, Sudhir H. - 2006

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Grouping euroconsumers : a culture-based clustering approach

Kale, Sudhir H. - 2007

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Kale, Sudhir H. - 2008

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Organic and amplified eWOM in consumer fashion blogs

Kulmala, Marianne; Mesiranta, Nina; Tuominen, Pekka - In: Journal of Fashion Marketing and Management: An … 17 (2013) 1, pp. 20-37

Purpose – In the past few years fashion blogs have become a popular form of user‐generated content, and consequently, the fashion industry has shown great interest in fashion blog marketing. The purpose of this paper is to describe and analyze consumer‐to‐consumer (C2C) electronic...

Persistent link: https://www.econbiz.de/10014868159

Organic and amplified eWOM in consumer fashion blogs

Kulmala, Marianne; Mesiranta, Nina; Tuominen, Pekka - In: Journal of fashion marketing and management 17 (2013) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10010117045

Organic and amplified eWOM in consumer fashion blogs

Kulmala, Marianne; Mesiranta, Nina; Tuominen, Pekka - In: Journal of fashion marketing and management 17 (2013) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10009732068