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The Threat from Within: Accoun...
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The threat from within : account managers' concern about opportunism by their own team members
Murtha, Brian R.
;
Challagalla, Goutam
;
Kohli, Ajay Kumar
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1580-1593
Persistent link: https://www.econbiz.de/10009312559
Saved in:
2
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
3
Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Sarin, Shikhar
;
Sego, Trina
;
Kohli, Ajay Kumar
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003981277
Saved in:
4
Implementing changes in marketing strategy : the role of perceived outcome-and process-oriented supervisory actions
Sarin, Shikhar
;
Challagalla, Goutam
;
Kohli, Ajay Kumar
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 564-580
Persistent link: https://www.econbiz.de/10009580805
Saved in:
5
Proactive postsales service : when and why does it pay off?
Challagalla, Goutam
;
Venkatesh, R.
;
Kohli, Ajay Kumar
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10003820607
Saved in:
6
Peaking at the right time : perceptions, expectations, and effects
Murtha, Brian R.
- In:
Organizational behavior and human decision processes : …
120
(
2013
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10009717885
Saved in:
7
Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
-
2011
Persistent link: https://www.econbiz.de/10009376797
Saved in:
8
Control system diversity : implications for selling centers
Murtha, Brian R.
;
Shervani, Tasadduq A.
;
Challagalla, …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1870-1876
Persistent link: https://www.econbiz.de/10010379217
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9
Emotional intelligence in marketing exchanges
Kidwell, Blair
;
Hardesty, David M.
;
Murtha, Brian R.
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10008840469
Saved in:
10
The joint effects of ex ante contractual completeness and ex post governance on compliance in franchised marketing channels
Kashyap, Vishal
;
Murtha, Brian R.
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 130-153
Persistent link: https://www.econbiz.de/10011697858
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