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Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects

Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science 32 (2013) 2, pp. 229-245

Persistent link: https://www.econbiz.de/10009736692

Effective Marketing Science Applications : Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - 2012

From 2003 to 2012, the ISMS Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in the Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the...

Persistent link: https://www.econbiz.de/10014169749

2007 ISMS practice prize competition : special section introduction

Roberts, John H.; Lilien, Gary L. - In: Marketing science 28 (2009) 4, pp. 617-619

Persistent link: https://www.econbiz.de/10003884890

A review of international research into promotional effectiveness and its implications for an Australian research agenda

Roberts, John H. - 1992

Persistent link: https://www.econbiz.de/10000845117

Has research in marketing lost its way?

Roberts, John H. - In: Australasian marketing journal 18 (2010) 3, pp. 161-164

Persistent link: https://www.econbiz.de/10008653799

A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization

Roberts, John H. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 23-25

Persistent link: https://www.econbiz.de/10009007248

New product development in a strategic context

Roberts, John H. - In: Handbook of marketing strategy, (pp. 172-185). 2012

Persistent link: https://www.econbiz.de/10009530864

Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition

Roberts, John H. - In: Marketing science 37 (2018) 5, pp. 685-687

Persistent link: https://www.econbiz.de/10011951147

Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition

Roberts, John H. - In: Marketing science 39 (2020) 2, pp. 448-451

Persistent link: https://www.econbiz.de/10012212466

The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures

Roberts, John H. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 186-189

Persistent link: https://www.econbiz.de/10014321857

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