The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were devel-oped, in theory as well as in practice. These procedures entered literature as so called “need-assessment“...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called need-assessment approaches...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called need-assessment approaches...

"Strong market orientation is essential for innovation success!" Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently...

Germany has advanced to the position of a key destination for Indian multinational enterprises in their spirited pursuit of growth opportunities overseas. In 2008, Indian firms invested an estimated amount of US$ 1.8 billion in Germany while 16 acquisitions by Indian firms were monitored, up...

In this study we research user integration in the German service industry. Goal is to explorethe industrial practice with regard to four dimensions of user integration, i.e., why, whom,how, and how successful the service industry integrates to find novel service ideas. Data iscollected from a...