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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors

Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148

Persistent link: https://www.econbiz.de/10011547973

In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors

Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: Social and environmental issues in advertising, (pp. 135-148). 2017

Persistent link: https://www.econbiz.de/10011591395

Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving

Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300

Persistent link: https://www.econbiz.de/10009779771

Will this trip really be exciting? : the role of incidental emotions in product evaluation

Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991

Persistent link: https://www.econbiz.de/10003962956

Stereotype threat in the marketplace : consumer anxiety and purchase intentions

Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357

Persistent link: https://www.econbiz.de/10009272161

Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction

Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10010485546

It's time to vote : the effect of matching message orientation and temporal frame on political persuasion

Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889

Persistent link: https://www.econbiz.de/10003861925

Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit

Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126

Persistent link: https://www.econbiz.de/10003717543

Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment

Kim, Hakkyun; Lee, Kyoungmi; Park, Kiwan - In: Organizational behavior and human decision processes : … 131 (2015), pp. 121-131

Persistent link: https://www.econbiz.de/10011422325

Engaging small‐ and medium‐sized businesses in sustainability

Stubblefield Loucks, Elizabeth; Martens, Martin L.; … - In: Sustainability Accounting, Management and Policy Journal 1 (2010) 2, pp. 178-200

Purpose – The purpose of this paper is to explore how to meaningfully engage small‐ to medium‐sized enterprises (SMEs) in strategies that improve the social and environmental sustainability of their businesses. Design/methodology/approach – This paper is a conceptual review of the...

Persistent link: https://www.econbiz.de/10015005892