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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron (ed.); Morrish, Sussie (ed.) - 2016
Persistent link: https://www.econbiz.de/10011580405
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Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima; O'Cass, Aron - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569