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The role of product brand imag...
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Journal of fashion marketing and management
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'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Ross, Kassandra
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
Saved in:
2
Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Gilbert, Juan E.
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 276-297
Persistent link: https://www.econbiz.de/10009486391
Saved in:
3
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
4
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-Suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
5
The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Dai, Bo
;
Forsythe, Sandra
;
Kwon, Wi-Suk
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010348269
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6
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-Suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
7
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-Suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
Saved in:
8
Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
Saved in:
9
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
10
A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth
;
Kwon, Wi-Suk
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010351670
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