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The impact of outcome elaboration on suscepttibility to contextual and presentation biases

Nenkov, Gergana Y.; Inman, J. Jeffrey; Hulland, John; … - In: Journal of marketing research : JMR 46 (2009) 6, pp. 764-776

Persistent link: https://www.econbiz.de/10003927135

Plan format and participation in 401(k) plans : the moderating role of investor knowledge

Morrin, Maureen; Broniarczyk, Susan M.; Inman, J. Jeffrey - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 254-268

Persistent link: https://www.econbiz.de/10009679203

Investing for Retirement : The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Morrin, Maureen - 2016

Does the number of funds offered in a defined contribution plan affect how many funds consumers choose to invest in or how they spread dollars across the funds they choose? Across three experiments and the analysis of defined contribution plan data, the authors explore these issues by examining...

Persistent link: https://www.econbiz.de/10013005981

Fund assortment, gender, and retirement plan participation

Morrin, Maureen; Broniarczyk, Susan; Inman, J. Jeffrey - In: The international journal of bank marketing : IJBM 29 (2011) 5, pp. 433-450

Persistent link: https://www.econbiz.de/10009296447

Saving for retirement : the effects of fund assortment size and investor knowledge on asset allocation strategies

Morrin, Maureen; Broniarczyk, Susan; Inman, J. Jeffrey; … - In: Journal of consumer affairs : official publication of … 42 (2008) 2, pp. 206-222

Persistent link: https://www.econbiz.de/10003751328

Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441

Persistent link: https://www.econbiz.de/10011980236

Scent marketing : an overview

Morrin, Maureen - In: Sensory marketing : research on the sensuality of products, (pp. 75-86). 2010

Persistent link: https://www.econbiz.de/10003933192

No longer green with envy : Objectifying and destroying negative consumer emotions

Soesilo, Primidya K. M.; Morrin, Maureen; Onuklu, Nese … - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1111-1138

Persistent link: https://www.econbiz.de/10012635911

From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness

Ye, Ning; Morrin, Maureen; Kampfer, Kristina - In: Journal of Consumer Psychology 30 (2019) 1, pp. 96-124

Persistent link: https://www.econbiz.de/10012083055

A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial

Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846

Persistent link: https://www.econbiz.de/10014384285