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ECONIS (ZBW)
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Warmer or cooler : the influence of ambient temperature on complex choices
Tong, Luqiong
;
Zhu, Rui Juliet
;
Zheng, Yuhuang
;
Zhao, Ping
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011930032
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2
Mind the gap : understanding the gap between intentions and behaviour in the charity context
Nguyen, Cathy
;
Faulkner, Margaret
;
Yang, Song
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 216-224
Persistent link: https://www.econbiz.de/10013325473
Saved in:
3
Hide the light or let it shine? : examining the factors influencing the effect of publicizing donations on donors' happiness
Wang, Xia
;
Tong, Luqiong
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10011428895
Saved in:
4
No one is an island : the influence of social crowding on prosocial intentions
Tong, Luqiong
;
He, Fengyun
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1165-1174
Persistent link: https://www.econbiz.de/10013413217
Saved in:
5
Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
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6
Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption
Chen, Rui
;
Zheng, Yuhuang
;
Zhang, Yan
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 275-282
Persistent link: https://www.econbiz.de/10011479209
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7
The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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8
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
Saved in:
9
Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns
Chen, Rui
;
Liu, Maggie Wenjing
;
Guan, Yuhong
;
Zheng, Yuhuang
- In:
Journal of business research : JBR
120
(
2020
),
pp. 608-618
Persistent link: https://www.econbiz.de/10012417172
Saved in:
10
Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector
Chen, Xi
;
Hu, Zuohao
;
Sun, Xuanzhong
;
Zhao, Ping
- In:
Chinese management studies : CMS
5
(
2011
)
3
,
pp. 235-255
Persistent link: https://www.econbiz.de/10009315729
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