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Do innovators perform aboad? : findings from two producer's service sectors

Castro-Lucas, Cristina; Diallo, Mbaye Fall; Léo, … - In: The service industries journal 33 (2013) 3/4, pp. 392-408

Persistent link: https://www.econbiz.de/10009732859

Factors influencing consumer behaviour towards store brands : evidence from the French market

Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441

Persistent link: https://www.econbiz.de/10009770729

Factors influencing consumer behaviour towards store brands: evidence from the French market

Fall Diallo, Mbaye; Chandon, Jean‐Louis; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 41 (2013) 6, pp. 422-441

Purpose – This paper aims to investigate how consumer and image factors as well as store familiarity influence store brand (SB) purchase behaviour. SBs are now widely offered by European mass retailers. However, consumer behaviour toward SBs is not yet clearly understood in all European...

Persistent link: https://www.econbiz.de/10014803623

Retail branding issues in emerging countries : research insights and priorities

Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013

Persistent link: https://www.econbiz.de/10009775618

Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367

Persistent link: https://www.econbiz.de/10009541787

R&D, entrepreneurship and innovation in Brazil : where is the missing link?

Zawislak, Paulo Antônio; Castro-Lucas, Cristina; Lucas … - In: Management of technology innovation and value creation …, (pp. 323-337). 2008

Persistent link: https://www.econbiz.de/10003720922

Sharing economy : a review of the recent literature

Alcantara, João Gustavo Guimarães; Franco, Víthor Rosa; … - In: European review of service economics and management (2018) 2/6, pp. 77-95

Persistent link: https://www.econbiz.de/10012025663

Consumer choice of store brands across store formats : a panel data analysis under crisis periods

Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76

Persistent link: https://www.econbiz.de/10010503930

Drivers of store brand usage in an Asian emerging market : evidence from Vietnam

Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011431950

The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

Persistent link: https://www.econbiz.de/10011443130