The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Mbaye Fall Diallo (Institute of Retail Marketing and Management, University of Lille 2, Lille, France AND LSMRC Lab, Univ Lille Nord de France-Skema Business School, Lille, France), Steve Burt (Institute for Retail Studies, University of Stirling, Stirling, UK) and Leigh Sparks (Institute for Retail Studies, University of Stirling, Stirling, UK)
| Year of publication: |
2016
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|---|---|
| Authors: | Diallo, Mbaye Fall ; Burt, Steven ; Sparks, Leigh |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 5, p. 495-512
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| Subject: | Brazil | SB perceived value | SB price-image | Store brand choice | Store image perceptions | Brasilien | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenartikel | Brand | Markenimage | Brand image | Firmenimage | Corporate reputation | Handelskette | Retail chain | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-03-2013-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443130