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Fundamentally fit
Mullins, John W. - In: Business strategy review 19 (2008) 1, pp. 24-27
Persistent link: https://www.econbiz.de/10003687504
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The counter-conventional mindsets of entrepreneurs
Mullins, John W. - In: Business horizons 60 (2017) 5, pp. 597-601
Persistent link: https://www.econbiz.de/10011771651
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Are your cash-flow tools recession ready?
Mullins, John W. - In: Business horizons 63 (2020) 6, pp. 693-704
Persistent link: https://www.econbiz.de/10012388214
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Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2010 - 3rd ed
Persistent link: https://www.econbiz.de/10003929104
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003275562
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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of business venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10001509980
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The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.; Ruekert, Robert W.; Walker, Orville C. - 1995
Persistent link: https://www.econbiz.de/10000922468
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425