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The internationalisation process of an e-commerce entrepreneurial firm : the inward-outward internationalisation and the development of knowledge

Grochal-Brejdak, Magdalena; Szymura-Tyc, Maja - In: Entrepreneurial business and economics review : EBER 6 (2018) 4, pp. 103-123

Persistent link: https://www.econbiz.de/10012025413

The role of marketing in enhancing the competitiveness of Polish firms in the process of transition

Szymura-Tyc, Maja - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 364-384). 2009

Persistent link: https://www.econbiz.de/10009501497

The role of marketing intellectual capital in creating competitive advantage in the international market - theoretical assumptions and empirical evidence of Polish firms competing in the European markets

Szymura-Tyc, Maja - In: Journal of economics & management 6 (2009), pp. 161-186

Persistent link: https://www.econbiz.de/10009423603

The marketing intellectual capital as a source of competitive advantage in the CEE markets

Szymura-Tyc, Maja - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 458-468). 2007

Persistent link: https://www.econbiz.de/10003629698

Measuring the degree of firms' internationalization at their early stages of international commitment

Szymura-Tyc, Maja - In: Journal of economics & management 13 (2013), pp. 101-118

Persistent link: https://www.econbiz.de/10010339316

Learning by outward and inward internationalization and the outward/inward innovativeness of firms in Poland

Szymura-Tyc, Maja - In: International journal of management and economics 57 (2021) 1, pp. 44-68

Many studies raise the issue of relationships between internationalization and innovativeness, linking them with firms' international competitiveness. However, very few of these studies focus on the influence of internationalization on innovativeness and regard the multifaceted nature of these...

Persistent link: https://www.econbiz.de/10012519952