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The more the better? : Arousing merchandising concepts and in-store buying behavior

Gröppel-Klein, Andrea; Baun, Dorothea - 2002

Persistent link: https://www.econbiz.de/10001684616

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004

Persistent link: https://www.econbiz.de/10002573494

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea (contributor); … - 2005

We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...

Persistent link: https://www.econbiz.de/10003088938

Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?

Franke, Claudia; Gröppel-Klein, Andrea; Müller, Katrin - In: Journal of advertising 52 (2023) 4, pp. 523-539

Persistent link: https://www.econbiz.de/10014339323

Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging

Gröppel-Klein, Andrea; Kirsch, Kenya-Maria - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 38-52

Persistent link: https://www.econbiz.de/10014340547

Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland

Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 611-628). 2011

Persistent link: https://www.econbiz.de/10009307544

The influence of location-aware mobile marketing messages on consumers' buying behavior

Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Quantitative marketing and marketing management : …, (pp. 353-377). 2012

Persistent link: https://www.econbiz.de/10009621749

Implicit and explicit attitudes to sponsors and ambushers

Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499

Persistent link: https://www.econbiz.de/10009691101

Healthful food decision making in response to traffic light color-coded nutrition labeling

Koenigstorfer, Joerg; Gröppel-Klein, Andrea; Kamm, … - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 65-77

Persistent link: https://www.econbiz.de/10010373764

Leveraging sponsorship with corporate social responsibility

Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029

Persistent link: https://www.econbiz.de/10010380080