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Strategic capabilities and internet resources in procurement : A resource‐based view of B‐to‐B buying process

Ordanini, Andrea; Rubera, Gaia - In: International Journal of Operations & Production Management 28 (2008) 1, pp. 27-52

Purpose – This paper seeks to adopt a resource‐based approach to investigate the link between procurement capabilities, internet resources, and performance. It aims to cover two gaps in the operations management literature: the missing links between procurement capabilities and the...

Persistent link: https://www.econbiz.de/10014789949

Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity

Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25

Persistent link: https://www.econbiz.de/10009850583

Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US

Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10009154385

Whether to integrate R&D and marketing : the effect of firm competence

Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783

Persistent link: https://www.econbiz.de/10009624545

Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI Music

Ordanini, Andrea; Rubera, Gaia; Sala, Mario - In: Long range planning : LRP ; international journal of … 41 (2008) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10003678314

The many moods of inter-organizational imitation : a critical review

Ordanini, Andrea; Rubera, Gaia; DeFillippi, Robert - In: International journal of management reviews : IJMR 10 (2008) 4, pp. 375-398

Persistent link: https://www.econbiz.de/10003785266

Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity

Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25

Persistent link: https://www.econbiz.de/10003560099

How does the application of an IT service innovation affect firm performance? : a theoretical framework and empirical analysis on e-commerce

Ordanini, Andrea; Rubera, Gaia - In: Information & management : the internat. journal of … 47 (2010) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10003944896

Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities

Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 166-184

Persistent link: https://www.econbiz.de/10011453184

Toward a contingency view of new product creativity : assessing the interactive effects of consumers

Rubera, Gaia; Ordanini, Andrea; Mazursky, David - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10003976733