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Exploring ethnic consumer resp...
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Montoya, Detra Y.
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Aguirre-Rodriguez, Alexandra
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Briggs, Elten
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Shankar, Venkatesh
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Torres, Patricia
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Journal of business research : JBR
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Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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1
When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra
;
Boveda-Lambie, Adriana
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
Saved in:
2
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
Saved in:
3
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
4
Moderators of the self-congruity effect on consumer decision-making : a meta-analysis
Aguirre-Rodriguez, Alexandra
;
Bošnjak, Michael
;
Sirgy, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1179-1188
Persistent link: https://www.econbiz.de/10009562060
Saved in:
5
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
6
The roles of trait prudence and desire in consumer self-control for temptations
Aguirre-Rodriguez, Alexandra
;
Torres, Patricia
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 380-391
Persistent link: https://www.econbiz.de/10014275994
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7
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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8
Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.
;
Briggs, Elten
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
Saved in:
9
The effect of lifestyle-based depletion on teen consumer behavior
Montoya, Detra Y.
;
Scott, Maura L.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10009753887
Saved in:
10
Multicultural marketing and business consulting
Spratlen, Thaddeus
;
Lum, Leslie
;
Montoya, Detra Y.
; …
-
2013
Persistent link: https://www.econbiz.de/10009755061
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