//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Twenty years of IMC : a study...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Managers
37,953
Führungskräfte
37,039
Brand management
16,539
Markenführung
16,095
Marketingmanagement
15,085
Marketing management
14,960
Consumer behaviour
11,865
Konsumentenverhalten
11,813
Asiatisch-pazifischer Raum
8,325
Asia-Pacific region
8,241
Markenartikel
7,671
Brand
7,664
Brand image
7,314
Markenimage
7,296
Corporate Governance
6,772
Corporate governance
6,736
Unternehmenserfolg
6,608
Firm performance
6,584
Theorie
6,205
Theory
6,122
Führungsstil
5,863
Leadership style
5,832
USA
5,504
United States
5,246
Meinung
5,021
Opinion
4,833
Relationship marketing
4,690
Beziehungsmarketing
4,673
Marketing
4,519
Executive compensation
4,312
Managervergütung
4,301
Prinzipal-Agent-Theorie
3,902
Agency theory
3,892
Vorstand
3,218
Executive board
3,205
Management
3,128
Social Web
3,059
Social web
3,058
Leadership
3,020
Online-Marketing
2,960
more ...
less ...
Online availability
All
Undetermined
27,378
Free
19,816
CC license
1,360
Type of publication
All
Article
52,260
Book / Working Paper
30,713
Journal
439
Database
5
Other
1
Type of publication (narrower categories)
All
Article in journal
43,052
Aufsatz in Zeitschrift
43,052
Graue Literatur
6,569
Non-commercial literature
6,569
Aufsatz im Buch
6,131
Book section
6,131
Working Paper
5,479
Arbeitspapier
5,014
Collection of articles of several authors
1,776
Sammelwerk
1,776
research-article
1,110
Aufsatzsammlung
902
Hochschulschrift
892
Konferenzschrift
778
Case study
769
Fallstudie
769
Thesis
618
Conference proceedings
483
Lehrbuch
466
Amtsdruckschrift
427
Government document
427
Textbook
426
Reprint
365
Conference paper
344
Konferenzbeitrag
344
Ratgeber
235
Guidebook
220
Collection of articles written by one author
185
Sammlung
185
review-article
167
conceptual-paper
137
Interview
123
case-report
110
review
110
Statistik
106
Glossar enthalten
101
Glossary included
101
Bibliografie
92
Bibliografie enthalten
87
Bibliography included
87
more ...
less ...
Language
All
English
German
14,331
Undetermined
1,492
French
413
Russian
244
Spanish
160
Polish
106
Italian
66
Swedish
63
Hungarian
37
Dutch
36
Portuguese
23
Croatian
18
Finnish
17
Ukrainian
16
Danish
15
Bulgarian
11
Romanian
11
Japanese
8
Slovenian
7
Serbian
7
Czech
6
Norwegian
6
Slovak
6
Turkish
4
Chinese
4
Lithuanian
3
Macedonian
2
Afrikaans
1
Arabic
1
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Estonian
1
Indonesian
1
Kazakh
1
Korean
1
Latvian
1
Multiple languages
1
more ...
less ...
Author
All
Kotler, Philip
109
Melewar, T. C.
94
Keller, Kevin Lane
83
Larcker, David F.
78
Kets de Vries, Manfred F. R.
77
Bebchuk, Lucian A.
75
Pornsit Jiraporn
67
Edmans, Alex
66
Balmer, John M. T.
61
Vrontis, Demetris
61
Rowley, Chris
59
Foroudi, Pantea
57
Kaplan, Steven N.
57
Renneboog, Luc
54
Sheth, Jagdish N.
52
Mendenhall, Mark E.
50
Kitchen, Philip J.
49
Kumar, V.
48
De Chernatony, Leslie
47
Jenter, Dirk
47
Weisbach, Michael S.
47
Woessmann, Ludger
47
Kato, Takao
46
Lergetporer, Philipp
46
McGee, Robert W.
46
Phau, Ian
46
Sadun, Raffaella
46
Bang, Nguyen
44
Gabaix, Xavier
44
Graham, John R.
44
Loureiro, Sandra Maria Correia
44
Pitt, Leyland F.
44
Yermack, David L.
44
Rajagopal
43
Hasan, Iftekhar
42
Merrilees, Bill
42
Tayan, Brian
42
Alesina, Alberto
41
Conyon, Martin J.
41
Murphy, Kevin James
41
more ...
less ...
Institution
All
National Bureau of Economic Research
456
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
275
Asian Development Bank
196
OECD
144
World Bank Group
80
Edward Elgar Publishing
63
World Bank
62
American Marketing Association
61
International Monetary Fund
55
Vereinte Nationen / Economic Commission for Asia and the Far East
39
Harvard Graduate School of Business Administration
31
Springer Fachmedien Wiesbaden
29
European Commission / Directorate-General for Health and Food Safety
26
European Commission / Directorate-General for Health and Consumers
25
IGI Global
25
International Monetary Fund / Asia and Pacific Dept
25
Institute of Southeast Asian Studies
24
Weltbank
24
World Tourism Organization
21
FAO
19
UNCTAD
19
UNDP
19
Conference Board
18
European Society for Opinion and Marketing Research
18
Organisation for Economic Co-operation and Development
18
Centre on Integrated Rural Development for Asia and the Pacific
17
American Management Association
16
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
16
Information Resources Management Association
16
Asia Pacific Foundation of Canada
15
NetLibrary, Inc
13
Springer International Publishing
13
Vereinte Nationen
13
European Investment Bank
12
Rheinisch-Westfälische Technische Hochschule Aachen
12
Asian and Pacific Development Centre <Kuala Lumpur>
11
Forschungsinstitut zur Zukunft der Arbeit
11
TNS Political & Social
11
European Commission / Directorate-General for Communication
10
European Commission / Joint Research Centre
10
more ...
less ...
Published in...
All
Journal of business research : JBR
1,337
The journal of brand management : an international journal
608
Journal of business ethics : JOBE
484
NBER working paper series
451
The journal of product & brand management
441
Industrial marketing management : the international journal for industrial and high-tech firms
421
Journal of retailing and consumer services
405
Working paper / National Bureau of Economic Research, Inc.
385
The journal of corporate finance : contracting, governance and organization
376
NBER Working Paper
339
Journal of strategic marketing
303
Finance research letters
285
Discussion paper series / IZA
279
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
274
European journal of marketing : EJM
262
Strategic management journal
251
Journal of financial economics
248
International journal of hospitality management
244
SpringerLink / Bücher
239
Journal of marketing communications
236
Journal of marketing management : MM
232
Management science : journal of the Institute for Operations Research and the Management Sciences
223
Marketing intelligence & planning
223
Journal of the Academy of Marketing Science
222
Harvard business review : HBR
217
Journal of marketing
207
Pacific-Basin finance journal
198
Business horizons
196
Asia Pacific journal of marketing and logistics
195
Leadership & organization development journal
192
The international journal of human resource management
186
Psychology & marketing
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
177
Cogent business & management
175
The journal of business & industrial marketing
171
CESifo working papers
170
Discussion paper / Centre for Economic Policy Research
169
Journal of business ethics : JBE
165
Review of quantitative finance and accounting
164
Academy of Management journal : AMJ
163
more ...
less ...
Source
All
ECONIS (ZBW)
80,068
Other ZBW resources
1,788
USB Cologne (EcoSocSci)
870
EconStor
558
OLC EcoSci
41
BASE
33
RePEc
33
ArchiDok
14
USB Cologne (business full texts)
13
more ...
less ...
Showing
1
-
10
of
83,418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
2
IMC, brand communications and corporate cultures : client/advertising agency coordination and cohesion
Eagle, Lynne
;
Kitchen, Phil
-
1999
Persistent link: https://www.econbiz.de/10001373595
Saved in:
3
Perspectives on marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10009236673
Saved in:
4
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
5
Twelve : das Magazin für Marken, Medien und Kommunikation
Serviceplan Group
;
Serviceplan Gruppe für Innovative …
-
[2015]-: München : [Serviceplan Group SE & Co. KG]
;
…
-
No 1 (2015)-
Persistent link: https://www.econbiz.de/10011986808
Saved in:
6
Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
Saved in:
7
Hotel marketing strategies in turbulent times : path analysis of strategic decisions
Martin, Drew
;
Isozaki, Mark
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1544-1549
Persistent link: https://www.econbiz.de/10009757031
Saved in:
8
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
9
Impacts of chief marketing officer in product recalls
Liu, Angela Xia
;
Liu, Yong
;
Luo, Ting
;
Wang, Rui
-
2024
Persistent link: https://www.econbiz.de/10015125486
Saved in:
10
Branding's academic-practitioner gap :
managers
' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->