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The Discourse of Online Consumer Reviews

Vásquez, Camilla - 2015 - 1st ed.

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V#65533;squez explores many of the discourse...

Persistent link: https://www.econbiz.de/10013042747

Displaying competence in organizations : discourse perspectives

Pelsmaekers, Katja (ed.) - 2011 - 1. publ.

Persistent link: https://www.econbiz.de/10009153039

Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making

Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of internet marketing and … 9 (2015) 2, pp. 103-120

Persistent link: https://www.econbiz.de/10011497551

The 2.0 critic : blended discourses in blogging

Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133

Persistent link: https://www.econbiz.de/10012179260

But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10014370583

How communication mediums shape the message

Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424

Persistent link: https://www.econbiz.de/10015144199

Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews

Binder, Markus; Heinrich, Bernd; Hopf, Marcus; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2123-2138

Persistent link: https://www.econbiz.de/10013556702

Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text

Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408

Persistent link: https://www.econbiz.de/10014233909

Corpus approaches to critical metaphor analysis

Charteris-Black, Jonathan - 2004

Persistent link: https://www.econbiz.de/10004421889

New approaches to hedging : [... papers presented at the panel "Vague language: the use of approximators and hedges in spoken and written corpora" at the 10th International Pragmatics Conference in Göteborg ...]

Kaltenböck, Gunther (ed.); Mihatsch, Wiltrud (ed.); … - International Pragmatics Conference <10, 2007, Göteborg> - 2010

Persistent link: https://www.econbiz.de/10013438248