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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987
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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane - 2001
Persistent link: https://www.econbiz.de/10001622499
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
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Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane - In: The journal of brand management : an international journal 30 (2023) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924344
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Building a strong business-to-business brand
Keller, Kevin Lane - In: Business-to-business brand management : theory, …, (pp. 11-31). 2009
Persistent link: https://www.econbiz.de/10008661023