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Consumer behaviour
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Fam, Kim-Shyan
69
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
5
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1
Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
2
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
3
Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
4
How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption
Cui, Hong‐jing
;
Fam, Kim-Shyan
;
Zhao, Tai‐yang
;
Xu, Wei
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012188913
Saved in:
5
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
6
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim-Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
7
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
8
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril
;
Butt, Muhammad Mohsin
;
Fam, Kim-Shyan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
Saved in:
9
In-store marketing : a strategic perspective
Fam, Kim-Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
10
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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