Similar Search Results

Health information seeking on the Internet : the role of involvement in searching for and assessing online health information

Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341

Persistent link: https://www.econbiz.de/10011628491

The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement

Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264

Persistent link: https://www.econbiz.de/10012623626

Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory

Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10012244980

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983

Persistent link: https://www.econbiz.de/10012492621

The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias

Park, Sun-Young; Cho, Moonhee; Kim, Soojin - In: Journal of marketing communications 27 (2021) 4, pp. 365-388

Persistent link: https://www.econbiz.de/10012515868

Process or outcome focus? : understanding the impact of future time perspective on advertising effectiveness

Wu, Linwan; Park, Sun-Young; Ju, Ilyoung - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 62-82

Persistent link: https://www.econbiz.de/10012483550

Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits

Kim, Yeonsoo; Park, Sun-Young - In: Journal of promotion management : JPM 24 (2018) 6, pp. 774-797

Persistent link: https://www.econbiz.de/10011979235

"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations

Yim, Mark Yi-Cheon; Park, Sun-Young - In: Journal of business research : JBR 100 (2019), pp. 581-589

Persistent link: https://www.econbiz.de/10012024018

The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit

Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302

Persistent link: https://www.econbiz.de/10009713292

Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity

Kim, Bokyung; Johnson, Kristine; Park, Sun-Young - In: Cogent Business & Management 4 (2017)

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were...

Persistent link: https://www.econbiz.de/10012117221