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Affect transfer from national brands to store brands in multi-brand stores

Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110

Persistent link: https://www.econbiz.de/10011929905

Luxury brands pursuing lifestyle positioning : effects on willingness to pay

Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303

Persistent link: https://www.econbiz.de/10012060072

Adapting to a retail environment : modeling consumer-environment interactions

Massara, Francesco; Liu, Sandra S.; Melara, Robert D. - In: Journal of business research : JBR 63 (2010) 7, pp. 673-681

Persistent link: https://www.econbiz.de/10003984853

Are emotions consequences of affective expectations? : a commentary essay

Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-904

Persistent link: https://www.econbiz.de/10008647682

Impulse versus opportunistic purchasing during a grocery shopping experience

Massara, Francesco; Melara, Robert D.; Liu, Sandra S. - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 361-372

Persistent link: https://www.econbiz.de/10010439169

Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements

Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele - In: Journal of advertising research 60 (2020) 1, pp. 28-37

Persistent link: https://www.econbiz.de/10012293493

Consumers' product-locating behavior : exploring the application of signal detection theory

Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520

Persistent link: https://www.econbiz.de/10003735891

Unpacking the privacy paradox of consumers : A psychological perspective

Massara, Francesco; Raggiotto, Francesco; Voss, W. Gregory - In: Psychology & Marketing 38 (2021) 10, pp. 1814-1827

Persistent link: https://www.econbiz.de/10012633135

Choices from identical options in a virtual shopping aisle

Porcheddu, Daniele; Venturi, Alberto - In: The open business journal 4 (2011) 1, pp. 36-45

Persistent link: https://www.econbiz.de/10010017502

In-Store Marketing and Consumer Value : Developing an Interactionist Approach to Investigate Consumer Buying Behavior (In-Store Marketing E Valore Per Il Cliente: Un Modello Interazionista Per Indagare L'Esperienza D'Acquisto)

Massara, Francesco - 2007

This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through...

Persistent link: https://www.econbiz.de/10014026228