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1
How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian
;
Soyez, Katja
- In:
Technological forecasting & social change : an …
106
(
2016
),
pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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2
How national cultural values affect pro-environmental consumer behavior
Soyez, Katja
- In:
International marketing review
29
(
2012
)
6
,
pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
Saved in:
3
A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan
;
Soyez, Katja
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
Saved in:
4
How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja
;
Francis, June N. P.
;
Smirnova, Maria M.
- In:
Der Markt : international journal of marketing
51
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009626966
Saved in:
5
Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Review of managerial science
5
(
2011
)
4
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009316369
Saved in:
6
Measuring the success of open innovation
Brau, Erik
;
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Evolution of innovation management : trends in an …
,
(pp. 52-74)
.
2013
Persistent link: https://www.econbiz.de/10009705692
Saved in:
7
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
Saved in:
8
Measuring critical success factors of TQM implementation successfully : a systematic literature review
Hietschold, Nadine
;
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
International journal of production research
52
(
2014
)
21
,
pp. 6254-6272
Persistent link: https://www.econbiz.de/10010442587
Saved in:
9
The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Technological forecasting & social change : an …
132
(
2018
),
pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
Saved in:
10
The dilemma of downstream market stakeholder involvement in NPD : untangling the effects of involvement and capabilities on performance
Vaquero Martín, María
;
Reinhardt, Ronny
;
Gurtner, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 136-151
Persistent link: https://www.econbiz.de/10012493847
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