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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana
;
Luoma-Aho, Vilma
;
Naumann, Kay
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 257-277)
.
2016
Persistent link: https://www.econbiz.de/10011430777
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2
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
3
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
4
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
5
What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
Saved in:
6
The process of customer engagement : a conceptual framework
Bowden, Jana
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
Saved in:
7
Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
Saved in:
8
Negative customer engagement behaviour in a service context
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The service industries journal
45
(
2025
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
Saved in:
9
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
10
To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana
;
Dagger, Tracey S.
- In:
Journal of hospitality marketing & management
20
(
2011
)
5/6
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009300575
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