Li, Hengyun; Meng, Fang; Pan, Bing - In: International Journal of Contemporary Hospitality Management 32 (2020) 11, pp. 3685-3703
Purpose: With the growing online review manipulation and fake reviews in the hospitality industry, it is not uncommon that a consumer encounters disconfirmation when comparing the existing online reviews with his/her own product or service evaluation. The purpose of this study is to investigate...