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StratQual : measuring the dens...
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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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2
The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance : a cyclical Echoverse model
Vargas, Vinicius Castilho
;
Vieira, Valter Afonso
; …
- In:
Journal of marketing theory and practice : JMTP
33
(
2025
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10015191701
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Brand loyalty through brand tribalism : an anthropological perspective
Gonçalves Filho, Cid
;
Chinelato, Flavia Braga
;
Couto, …
- In:
Management research review
45
(
2022
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10013284966
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4
Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models
Gonçalves Filho, Cid
;
Veit, Mara Regina
;
Souki, …
- In:
International journal of entrepreneurship and …
15
(
2012
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10009614323
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5
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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6
Market knowledge management, innovation and product performance : survey in medium and large Brazilian industrial firms
Gonçalves Filho, Cid
;
Carvalho, Rodrigo Baroni de
; …
- In:
Strategies for knowledge management success : exploring …
,
(pp. 32-50)
.
2011
Persistent link: https://www.econbiz.de/10009579058
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7
Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil
Souki, Gustavo Quiroga
;
Gonçalves Filho, Cid
- In:
International journal of internet and enterprise …
5
(
2007
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10003771488
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8
Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
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9
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger
;
Petrovici, Dan Alex
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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10
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
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pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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