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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention : a study of food and fashion blogging
Sharma, Megha; Sahai, Prachi; Singh, Vinod Kumar; … - In: International journal of business and globalisation : IJBG 40 (2025) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10015394398
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How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar; Alan, Alev Kocak; Kabadayi, Ebru Tumer - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa; Bélanger, Charles H. - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
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Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth
Shrafat, Fayiz; Zeglat, Dia; Ensour, Waed; Sarhan, Nael Mosa - In: International journal of services and operations … 39 (2021) 4, pp. 495-527
Persistent link: https://www.econbiz.de/10012693063
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Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel; Hadziahmetovic, Nereida - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012105493