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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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2
Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention : a study of food and fashion blogging
Sharma, Megha
;
Sahai, Prachi
;
Singh, Vinod Kumar
; …
- In:
International journal of business and globalisation : IJBG
40
(
2025
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10015394398
Saved in:
3
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
4
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
5
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
6
The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
Saved in:
7
Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth
Shrafat, Fayiz
;
Zeglat, Dia
;
Ensour, Waed
;
Sarhan, Nael Mosa
- In:
International journal of services and operations …
39
(
2021
)
4
,
pp. 495-527
Persistent link: https://www.econbiz.de/10012693063
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8
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
9
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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10
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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