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Case studies on food experiences in marketing, retail, and events
Doppler, Susanne (ed.); Steffen, Adrienne (ed.) - 2020
Persistent link: https://www.econbiz.de/10012385424
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Computerspiele als Destination Marketing Tool
Doppler, Susanne; Höhm, Johanna - In: Events und Tourismus : Stand und Perspektiven der …, (pp. 311-333). 2016
Persistent link: https://www.econbiz.de/10011545926
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Managerial implications of an in-depth customer analysis of German classical music festival customers
Schabbing, Bernd; Steffen, Adrienne - 2013
Persistent link: https://www.econbiz.de/10009755048
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Success factors of cause-related marketing : what developing countries can learn from a German sweets campaign
Steffen, Adrienne; Günther, Sabine A. - In: The MENA journal of business case studies : MENA 2013 (2013), pp. 1-14
Persistent link: https://www.econbiz.de/10011447410
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Second-hand consumption as a lifestyle choice
Steffen, Adrienne - In: The 21st century consumer: vulnerable, responsible, …, (pp. 189-207). 2017
Persistent link: https://www.econbiz.de/10012498339