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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity

Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214

Persistent link: https://www.econbiz.de/10014234447

Online grocery retailing – exploring local grocers beliefs

Kureshi, Sonal; Thomas, Sujo - In: International Journal of Retail & Distribution Management 47 (2019) 2, pp. 157-185

Purpose: The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local grocers about online grocery retailing which...

Persistent link: https://www.econbiz.de/10012071767

Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context

Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47

Persistent link: https://www.econbiz.de/10014234352

An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions : an attribution theory perspective

Pandey, Sudhir; Thomas, Sujo; Bhatt, Viral; Patel, Ritesh; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 541-554

Persistent link: https://www.econbiz.de/10015190541

Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104

Persistent link: https://www.econbiz.de/10015191893

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228

Persistent link: https://www.econbiz.de/10014501199

Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern

Sinha, Piyush Kumar; Gokhale, Srikant; Thomas, Sujo - 2012

Persistent link: https://www.econbiz.de/10009699752

Organized retailing of horticultural commodities

Sinha, Piyush Kumar; Thomas, Sujo - 2012

Persistent link: https://www.econbiz.de/10009699756

Cause related marketing : an Indian overview

Kureshi, Sonal; Thomas, Sujo - 2014

Persistent link: https://www.econbiz.de/10010370318

The legal structure and framework of luxury goods market in India : competitive or restrictive growth?

Sinha, P. K.; Thomas, Sujo; Patel, Ritesh - 2015

Persistent link: https://www.econbiz.de/10010510771

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