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Sales Margin and Margin Capita...
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Service-dominant logic
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ECONIS (ZBW)
127
Other ZBW resources
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Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
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2
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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3
Management of retail enterprises
Lusch, Robert F.
-
1982
Persistent link: https://www.econbiz.de/10000051819
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4
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
Saved in:
5
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
6
Alderson, sessions and the 1950s manager
Lusch, Robert F.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 275-281)
.
2006
Persistent link: https://www.econbiz.de/10003279730
Saved in:
7
The long macro view
Lusch, Robert F.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 321-323
Persistent link: https://www.econbiz.de/10011750623
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8
Contemporary issues in marketing channels
Lusch, Robert F.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000710949
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9
Environmental determinants of US foreign direct investment in developed and developing countries : a structural analysis
Akhter, Syed H.
- In:
The International trade journal
5
(
1991
)
3
,
pp. 329-360
Persistent link: https://www.econbiz.de/10001111347
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10
Personal differences, job tension, job outcomes, and store performance : a study of retail store managers
Lusch, Robert F.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10001082061
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