Digital Economy Post COVID-19 Era -- Case Studies on Conference Theme -- Consumer Behaviour and Marketing -- Contemporary Topics -- Economics, Finance and Accounting -- Entrepreneurship and Small Business Management -- Environmental, Social, and Governance Compliance -- Future of Work -- Human...

Purpose: The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India. Design/methodology/approach: This study examines the effect of individual, organizational and social factors on the use of technology. The method used for...

Purpose: The purpose of this paper is to understand the ethnocentric tendencies of Indian consumers towards foreign multi-brand retailers (FMBRs), and the influence that such ethnocentrism has on their attitudes towards, and future purchasing behaviour from, these international retailers....

Purpose: The purpose of this paper is to develop a nuanced framework for evaluating a channel partner’s performance in distribution channel relationships. Given a channel partner’s task environment characteristics (high/low munificence, dynamism and complexity), the study examines which...

Purpose The purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context. Design/methodology/approach The study adopted structural equation modelling (SEM) to investigate the causal...

Purpose – The purpose of this paper is to develop a conceptual framework for performance evaluation of channel partners in distribution relationships and develop a scale to measure the proposed dimensions of performance. Design/methodology/approach – The proposed framework is built on the...