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Consumer behaviour
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Bandyopadhyay, Nirmalya
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Agarwal, Ritika
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International journal of Indian culture and business management
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International journal of electronic customer relationship management : IJECRM
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International Journal of Bank Marketing
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A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009887554
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A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003973031
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3
Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Bandyopadhyay, Nirmalya
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 457-470
Persistent link: https://www.econbiz.de/10011384252
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4
Prioritising retail service quality determinants : a study in the context of India
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 486-498
Persistent link: https://www.econbiz.de/10011954158
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5
Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
15
(
2018
)
4
,
pp. 520-535
Persistent link: https://www.econbiz.de/10011954324
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6
Exploring service quality of the department stores : a study from India
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011664761
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7
Exploring service quality : a critical review of literature
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 358-377
Persistent link: https://www.econbiz.de/10011665095
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8
The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
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9
Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
15
(
2017
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
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10
Unveiling promotion-induced variety-seeking : the roles of various types of promotional rewards and shopping motivations
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10015056984
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