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Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts

Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666

Persistent link: https://www.econbiz.de/10014384373

How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification

Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60

Persistent link: https://www.econbiz.de/10013536279

How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification

Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of Research in Interactive Marketing (2021)

Purpose: Limited research has explored why and how cause-related marketing on social media influences consumers' responses. Drawing upon balance theory and consistency theory, this study aims to identify the mechanism of cause-related marketing on social media. ...

Persistent link: https://www.econbiz.de/10012812651

Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective

Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171905

The impact of platform fee scheme on manufacturer-e-tailer co-operative advertising : a game-theoretic analytical study

Wang, Junbin; Fan, Xiaojun; Deng, Nianqi - In: INFOR : information systems and operational research 59 (2021) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012425462

Factors affecting the effectiveness of cause-related marketing : a meta-analysis

Fan, Xiaojun; Deng, Nianqi; Qian, Yi; Dong, Xuebing - In: Journal of business ethics : JBE 175 (2022) 2, pp. 339-360

Persistent link: https://www.econbiz.de/10012795418

How does an employee's green creativity influence environmental performance? : evidence from China

Wang, Junbin; Shi, Yangyan; Wang, Mengmeng; Park, Byung Il - In: International journal of technology management : IJTM 94 (2024) 1, pp. 56-78

Persistent link: https://www.econbiz.de/10015062563

Examining the channel choice of experience-oriented customers in omni-channel retailing

Zhao, WenYu; Deng, Nianqi - In: International journal of information systems in the … 12 (2020) 1, pp. 16-27

Persistent link: https://www.econbiz.de/10012182657

Updated-generation product introduction decisions under trade-in programs and different pricing strategies

Fan, Xiaojun; Zhao, WenYu; Zhu, Xiaowei - In: Managerial and decision economics : MDE ; the … 45 (2024) 6, pp. 3852-3864

Persistent link: https://www.econbiz.de/10015159268

Factors influencing consumer behaviour towards store brand : a meta-analysis

Fan, Xiaojun; Qian, Yi; Huang, Pei - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 407-430

Persistent link: https://www.econbiz.de/10009562241