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ECONIS (ZBW)
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Shining the spotlight on marketplace rituals : a review and research agenda
Sreekumar, Arun
;
Arias, Robert Alfonso
;
Otnes, Cele
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1166-1196
Persistent link: https://www.econbiz.de/10014427171
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2
The case of the “This Is Not A Game” campaign in Zambia : An analysis of the messaging strategies used to deter illegal bushmeat consumption
Graham, Johnny
;
Ferguson, Yuvay M.
- In:
Psychology & Marketing
37
(
2020
)
12
,
pp. 1696-1702
Persistent link: https://www.econbiz.de/10012407463
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
Saved in:
5
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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6
Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music
Ferguson, Nakeisha S.
;
Burkhalter, Janée N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10010503337
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7
I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Ferguson, Nakeisha S.
;
Sanders Jones, Janine L.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1285-1307
Persistent link: https://www.econbiz.de/10012395547
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8
2019 Academic Marketing Climate Survey : response to commentaries
Galak, Jeff
;
Kahn, Barbara E.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10012658888
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9
Reconsidering gaps between perceived and real discrimination : commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
Wooten, David B.
;
Ferguson, Nakeisha S.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 307-312
Persistent link: https://www.econbiz.de/10012657860
Saved in:
10
Extreme exclusion and relative deprivation in subsistence marketplaces : A study in a refugee settlement in Nakivale, Uganda
Viswanathan, Madhu
;
Alfonso Arias, Robert
;
Sreekumar, Arun
- In:
Journal of Consumer Affairs
55
(
2021
)
1
,
pp. 87-117
Persistent link: https://www.econbiz.de/10012282838
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