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What about Bob? : reflections...
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Service-dominant logic
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Lusch, Robert F.
122
Vargo, Stephen L.
55
Brunswick, Gary J.
9
Akaka, Melissa Archpru
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Balfanz, Henry B.
4
Laczniak, Gene R.
4
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4
Lusch, Robert
4
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3
Dunne, Patrick M.
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Gummesson, Evert
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2
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2
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Journal of the Academy of Marketing Science
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7
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6
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6
International Journal of Physical Distribution & Materials Management
5
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4
MSI reports : working paper series
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Marketing theory
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of quality and service sciences
2
Journal of Consumer Marketing
2
Journal of marketing
2
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2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Service science, management and engineering : education for the 21st Century
2
Toward a better understanding of the role of value in markets and marketing
2
A twenty-first century guide to Aldersonian marketing thought
1
AMA educators' proceedings
1
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1
Advances in international marketing
1
Business ethics and leadership : BEL
1
California management review
1
Competitiveness Review: An International Business Journal
1
Die Betriebswirtschaft : DBW
1
E-marketing ; Vol. 3
1
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1
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1
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1
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ECONIS (ZBW)
103
Other ZBW resources
18
OLC EcoSci
12
USB Cologne (EcoSocSci)
4
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1
Management of retail enterprises
Lusch, Robert F.
-
1982
Persistent link: https://www.econbiz.de/10000051819
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2
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
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3
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
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4
Alderson, sessions and the 1950s manager
Lusch, Robert F.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 275-281)
.
2006
Persistent link: https://www.econbiz.de/10003279730
Saved in:
5
The long macro view
Lusch, Robert F.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 321-323
Persistent link: https://www.econbiz.de/10011750623
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6
Contemporary issues in marketing channels
Lusch, Robert F.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000710949
Saved in:
7
Environmental determinants of US foreign direct investment in developed and developing countries : a structural analysis
Akhter, Syed H.
- In:
The International trade journal
5
(
1991
)
3
,
pp. 329-360
Persistent link: https://www.econbiz.de/10001111347
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8
Personal differences, job tension, job outcomes, and store performance : a study of retail store managers
Lusch, Robert F.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10001082061
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9
Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
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10
Political risk : a structural analysis
Akhter, Humayun
-
1987
Persistent link: https://www.econbiz.de/10001089826
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