Purpose: This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude. Design/methodology/approach: Four experimental studies were conducted to test the hypotheses. Study 1 investigated...

In this paper, we use the TVP-VAR model to examine volatility connectedness among four cryptocurrencies and four China’s financial assets in static and dynamic scenarios from January 1, 2014 to August 29, 2022. We find that the dynamic total connectedness of the system consisting of...