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Consumer behaviour
28
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28
Luxury goods
19
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19
Brand management
18
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17
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16
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Valette-Florence, Pierre
51
Kapferer, Jean-Noël
7
Barnier, Virginie de
6
Merunka, Dwight
5
Kahle, Lynn R.
4
Ambroise, Laure
3
Chandon, Jean-Louis
3
Laurent, Gilles
3
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2
Albert, Noel
2
Assaf, Cynthia
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2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
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2
Pham, Mélanie
2
Valette-Florence, P.
2
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2
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2
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1
Albert, Noël
1
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1
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1
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Journal of business research : JBR
21
The journal of brand management : an international journal
5
Journal of Product & Brand Management
3
Post-Print / HAL
3
The journal of product & brand management
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
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1
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Luxury marketing : a challenge for theory and practice
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1
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
2
Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine
;
Stathopoulou, Anastasia
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
Saved in:
3
Global corporate reputation : a projective qualitative approach from a customer perspective
Youness, Chebli
;
Valette-Florence, Pierre
;
Assaf, Cynthia
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10015324633
Saved in:
4
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
5
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
6
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
7
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
8
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
9
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
10
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
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