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Creating multi-sensory experiences in luxury marketing

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256431

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010197484

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010198008

Brand extensions : A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

Hennigs, Nadine; Wiedmann, Klaus‐Peter; Behrens, Stefan; … - In: Journal of Fashion Marketing and Management: An … 17 (2013) 4, pp. 390-402

Purpose – Although the investigation of brand extension strategies has gained importance, existing research focusses primarily on consumer attitudes to brand extensions, and to date, little research has been made on the luxury market. Moreover, studies on the impact of brand extensions have...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014868456

What is the value of luxury? : a cross-cultural consumer perspective

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009691188

Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk

Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667672

Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667683

Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009568323

The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption

Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 922-939

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011505887

Consumer culture : literature review

Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009720268